If you want to sell me on your business, tell me what makes you come alive.
As an avid researcher and a student of website design, I can’t tell you how many websites I’ve come to, skimmed briefly, and immediately left. There are two things I look for when I first land on a page and if I don’t see them within the first 10-15 seconds, I’m gone.
The first is a clear and concise answer to the question “What do you do?” More on that later...
The second is your story. Why are you here? What are you doing with this business? What drives you to get up in the morning and what drove you to choose this?
You started this business, meaning you had a 1,001 options staring you in the face and you chose this.
Or maybe it started earlier when you chose what you were going to focus on in school.
No matter the start, tell me about it. Tell me about the passion and the push. Tell me why you stuck it through when things got tough.
I want to see YOU in your business. There may be one thousand people doing your job in your local area and I’ll never know if you’re the right fit for me if you don’t tell me who the heck you are.
It’s about the passion. I’m deeply passionate about people doing what they love. Some of the happiest moments in my life have been in a group of people where everyone is doing what they are good at and things are working!
I had a moment like this recently when I was part of a team leading a social entrepreneur training session in Malawi. We had faculty from the local university with passion projects that brought them out into the community to do good work. They were coming in to speak to our entrepreneurs about their experiences doing what they loved and making it work.
In that moment, I was surrounded by a group of people whose skills all made them the perfect people to be in that room, inspiring another generation of do-ers.
And that feeling! Oh, that feeling! My heart was beating a million beats a minute and I could feel the energy radiating through my veins. The only words my brain could process outside of the work was, “THIS! This is it! This is what it’s all about.”
This feeling is also what drove me to create my own business. I love the feeling of working with other people who care deeply about their work. Connecting with others as they come alive gives me that THIS! feeling.
So what is your THIS? What is the thing that makes you come alive? Tell me about it. Let it come through in the very first page of your website and let it radiate through everything you do.
It’s not about attracting clients, but it is about being the kind of leader that the right people will want to follow. As my friend, Dave says, lead even when you don't have followers.
Find your passion and the right people will find you.